Ekim 24, 2025 Salı,1:00 PM

ICC CoE Istanbul: ICC Turkey – TOBB-ETÜ Entrepreneurship days

Calling all entrepreneurs and future entrepreneurs from all over the world!

Register now for the entrepreneurship training days designed to cover all aspects of entrepreneurship including Entrepreneurship and Its Elements, R&D and Commercialization of R&D, Customer Validation, Lean Enterprise, Business Model, Design Thinking and New Product Development as well as biggest trends in entrepreneurship and tips & tools to future entrepreneurs!

In cooperation with ICC Center of Entrepreneurship (CoE) , ICC Turkey and TOBB-ETÜ is organizing an international two-day virtual training program on Entrepreneurship on 22 and 23 March 2022.

In the course of the two-day training program; ICC Secretary General John Denton and Chair of ICC Turkey and President of TOBB M. Rifat Hisarcıklıoğlu will make the opening remarks on 22 March 2022. The training program will last two-days (4-hours each day) and given by the Head of TOBB-ETÜ International Entrepreneurship Department Asst. Prof. Arda Tokat.

Each day, we will also host inspiring entrepreneurs to talk about their success stories during the pandemic.

ICC Turkey, founded in 1934, is one of the oldest ICC National Committees representing over 280 members and operating under the auspices of the Union of Chambers and Commodity Exchanges of Turkey (TOBB).

TOBB Economics and Technology University (TOBB–ETÜ) is ranked among the top universities in the world, founded since the year 2000 based on THE’s 2018 Young University Rankings: Millennial Universities!

ICC CoE – İstanbul is the first Centre of Entrepreneurship established by the ICC. ICC CoE – İstanbul is an initiative co-led by ICC, TOBB and ICC Turkey to prepare and mobilize the next generation of entrepreneurs in Turkey, Central Asia and the Caucaus from developing skills of young people who face uncertain employment prospects, to helping catalyse local entrepreneurship and the jobs of the future.

DAY 1.

13.00–13.30
Turkish time (GMT+3; CET+2)
Opening session

  • M. Rifat Hisarcıklıoğlu, President of TOBB and Chair of ICC Turkey
  • John W.H. Denton AO, Secretary General, International Chamber of Commerce (ICC)
13.30–15.30
Turkish time (GMT+3; CET+2)
Session I: Concept of entrepreneurship

Speaker:

  • Asst. Prof. Arda Tokat, Head of TOBB-ETÜ International Entrepreneurship Department

Discussion points:

– Entrepreneurship and Its Elements
– Concepts of Idea, Opportunity, Problem and Need
– Entrepreneurial Characteristics
– Suggestions for Entrepreneurs

  • Barriers to Overcome Entrepreneurs
  • Recommandations from Entrepreneurs to Entrepreneur Candidates

– Networking

  • What is Networking?
  • Benefits of Networking
  • The Importance of Networking in Entrepreneurship
15.00–15.30
Turkish time (GMT+3; CET+2)
Pop-up session: Global success story
15.30–15.45
Turkish time (GMT+3; CET+2)
Break
15.45–17.00
Turkish time (GMT+3; CET+2)
Session II: R&D and Commercialization of R&D / Customer Validation / Lean Enterprise / Business Model – 3 hours

Speaker:

  • Asst. Prof. Arda TokatHead of TOBB-ETÜ International Entrepreneurship Department

– R&D and Commercialization of R&D

  • What is R&D?
  • R&D Purposes
  • Product/Output-Based Research and Technology Commercialization
  • R&D Product Characteristics
  • R&D Enterprises Process Characteristics
  • R&D Enterprises Market Characteristics and Marketing Competence

– Customer Verification

  • Market Segmentation
  • Market Type

– Lean Enterprise

  • Build/Measure/Learn Cycle
  • Minimum Viable Product and Types
  • Lean Entrepreneurship and Traditional Entrepreneurship

 

DAY 2.

13.00–14.30
Turkish time (GMT+3; CET+2)
Session III: Business model

Speaker:

  • Asst. Prof. Arda TokatHead of TOBB-ETÜ International Entrepreneurship Department

Discussion Points:

– Business Model 9 Key Building Blocks

  • Customer Segments
  • Value Proposition
  • Channels
  • Customer Relationship
  • Income Stream
  • Key Resources
  • Core Activities
  • Key Partnerships
  • Cost Structure

– Case Study: Firms Applying a Business Model

14.30–15.00
Turkish time (GMT+3; CET+2)
Pop-up session: Global success story
15.00–15.15
Turkish time (GMT+3; CET+2)
15.15–17.00
Turkish time (GMT+3; CET+2)
Session IV: Design Thinking and New Product Development

Speaker:

  • Asst. Prof. Arda TokatHead of TOBB-ETÜ International Entrepreneurship Department

– Design, Creativity and Innovation in Entrepreneurship
– New Product Development
– New Product Development Processes
– Design Thinking
– Design Thinking Stages

17.00
Turkish time (GMT+3; CET+2)
Closing & Wrap-up

SPEAKERS

John W.H. Denton AO   Secretary General, International Chamber of Commerce (ICC) 
M. Rifat Hisarcıklıoğlu President of TOBB and Chair of ICC Turkey 
Asst. Prof. Arda Tokat Head of TOBB-ETÜ International Entrepreneurship Department

 

Date and venue

22-23 March 2022

Online

Working language

English

RegistrationFree of chargeDisclaimerThe photos and audiovisual recordings taken during this webinar may be used and published by ICC, its subsidiaries or affiliates, for informational or promotional purposes in printed materials or online, including on ICC websites and in social media.

 

For further information, please contact:

Paulina Martinez

Project Manager, ICC Centre of Entrepreneurship

ICC Global Partnerships and Development

H. Banu Yilmaz

Secretary General, ICC Turkey